Decision Fatigue! And how I can help…

Decision Fatigue is something I learnt about recently and wanted to share with you because it is something that we all encounter everyday and understanding about it and why it happens can really help…

The phrase “decision fatigue” describes the idea that your ability to make good quality decisions – weighing up all the pros and cons – goes down the more decisions you need to make.

Making decisions takes a lot of mental energy and so it makes sense that the more decisions you need to make in a given time the more likely that your going to become fatigued and start making snap descions, impluse purchases or start to suffer decision paralysis (where you just can’t decide).

So why am I telling you this? Well as new parents you are literally having to make 100s of decisions constantly, all day, every day. When to feed the baby, when to change the baby, why is baby crying? Do they need burbing? Are they over tired? Do I have enough nappies in the change bag? Does baby need an extra jumper? Do I need an extra jumper? … I could go on, but you get the idea. ALL DAY, EVERYDAY!!

That constant mental tax makes it really hard to make good decisions about things like what what carrier to buy.

It makes it really likely you’ll feel overwhelmed with choice. It makes your more susceptable to “timed” sales offers, or to just buying whatever that celebrity or influencer was gifted. In fact, this phenomeon is the reason companies offer timed sales, offer influencers free gifts – they are using the fact that many of use will be scrolling when we are feeling burnt out and desicion fatigued and thus much more suceptable to just buying without researching or trying first as we usually would. This mental tax can also make it more likely that you experience “decision paralysis” – that feeling where you just can’t decide… and so you don’t get a carrier at all but then maybe feel guilt and worry that you’ve missed your opportunity or left it too late (you haven’t, it is literally never too late).


If this is you – I can help.

I can listen to your needs and work with you to whittle down the choices to the ones that are most likely to suit you. I can ensure you feel confident fitting and using whatever you choose and I can help you check fit for you and baby and assess suitability for you personally so you can be assured whatever you go on to purchase really does fit your needs.

I offer hires so you can try before you buy and really be sure your making a great decision. I offer discounts to anyone who has hired first too, so you won’t lose out by hiring first.

I stock a carefully curated selection of carriers that work for a really wide range of parents and needs to ensure there is choice without too much choice!


If your feeling decision fatigued trying to find the right carrier for your family please do get in touch – I really can help.

-Madeleine


Top 10 Hired Slings in 2020! And 2020 in numbers.

2020 has be one weird year. I don’t think anyone will be surprised to hear that I hired less slings, saw less families, ran less consults, workshops and sling clinics than in previous years. BUT, as I reflect back on the year I was still able to

All of which feel like massive wins. I am hugely grateful that despite all the restrictions I was still able to support those 116 families.

Each year I also total up which slings and carriers hired out. Here are 2020 and 2019 compared!

The order has changed a bit, but many of the same names have been popular again this year!! Perhaps most interestingly is the fact that the most popular ones hired out just as much as in the previous year. Despite the fact hires were down by just over 40%, the Ergo Omni 360 and the Beco Gemini hired out as many or more times than the did in the previous years. What really suffered were the lesser known brands. You can see the Connecta fell right off the list and the Kahu baby was much lower. In fact very many simply brilliant brands like the Sleepy Nico, Manduca XT, Didy Klick, Mamaruga Zen barely hired out at all.

The reason for this is simple. So often the lesser known brands are the ones people discover when they come along to a Sling Library session or come along to a consultation. They will try on the brands they’ve heard of and expect to like then, based on what was and wasn’t working about those I would suggest other carriers to try. So often this would then lead them to discovering something they’d have never found otherwise. Without Sling Clinic sessions … the only way to try a range and discover less well heard of slings has been a one-to-one session. The alternative has been postal or doorstep hires and quite understandably people taking this option have been more inclinded to stick with what they know best. Its not a bad thing – everyone has ended up with carriers that fit them and their families well. But I do look forward to a time when Sling Clinic sessions and workshops can come back as they really do facilitate more families experiencing more different types of slings and carriers.

Fingers crossed Sling Clinic sessions will be able to come back soon. Before Christmas and the Tier 4 annoucement I had the green light from 2 venues – Kingston Town Children’s Centre and a brand new venue in Putney! Kingston Town will still be able to go ahead even under tier 4 so is looking hopeful for late Jan onwards (although unsure if further announcements may change things over the next few weeks). The Putney venue won’t be able to go ahead under tier 4 but should be able to under tier 3 or definitely tier 2. So it’s simply a case of crossing my fingers, watching the news and hoping for the best, but hopefully Sling Clinics will be back soon.

And in the meantime online consultations, in person consultations in clients homes and contact free hires are still going ahead (full info on all my Tier 4 friendly services here).

-Madeleine