Decision Fatigue! And how I can help…

Decision Fatigue is something I learnt about recently and wanted to share with you because it is something that we all encounter everyday and understanding about it and why it happens can really help…

The phrase “decision fatigue” describes the idea that your ability to make good quality decisions – weighing up all the pros and cons – goes down the more decisions you need to make.

Making decisions takes a lot of mental energy and so it makes sense that the more decisions you need to make in a given time the more likely that your going to become fatigued and start making snap descions, impluse purchases or start to suffer decision paralysis (where you just can’t decide).

So why am I telling you this? Well as new parents you are literally having to make 100s of decisions constantly, all day, every day. When to feed the baby, when to change the baby, why is baby crying? Do they need burbing? Are they over tired? Do I have enough nappies in the change bag? Does baby need an extra jumper? Do I need an extra jumper? … I could go on, but you get the idea. ALL DAY, EVERYDAY!!

That constant mental tax makes it really hard to make good decisions about things like what what carrier to buy.

It makes it really likely you’ll feel overwhelmed with choice. It makes your more susceptable to “timed” sales offers, or to just buying whatever that celebrity or influencer was gifted. In fact, this phenomeon is the reason companies offer timed sales, offer influencers free gifts – they are using the fact that many of use will be scrolling when we are feeling burnt out and desicion fatigued and thus much more suceptable to just buying without researching or trying first as we usually would. This mental tax can also make it more likely that you experience “decision paralysis” – that feeling where you just can’t decide… and so you don’t get a carrier at all but then maybe feel guilt and worry that you’ve missed your opportunity or left it too late (you haven’t, it is literally never too late).


If this is you – I can help.

I can listen to your needs and work with you to whittle down the choices to the ones that are most likely to suit you. I can ensure you feel confident fitting and using whatever you choose and I can help you check fit for you and baby and assess suitability for you personally so you can be assured whatever you go on to purchase really does fit your needs.

I offer hires so you can try before you buy and really be sure your making a great decision. I offer discounts to anyone who has hired first too, so you won’t lose out by hiring first.

I stock a carefully curated selection of carriers that work for a really wide range of parents and needs to ensure there is choice without too much choice!


If your feeling decision fatigued trying to find the right carrier for your family please do get in touch – I really can help.

-Madeleine


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.