Decision Fatigue! And how I can help…

Decision Fatigue is something I learnt about recently and wanted to share with you because it is something that we all encounter everyday and understanding about it and why it happens can really help…

The phrase “decision fatigue” describes the idea that your ability to make good quality decisions – weighing up all the pros and cons – goes down the more decisions you need to make.

Making decisions takes a lot of mental energy and so it makes sense that the more decisions you need to make in a given time the more likely that your going to become fatigued and start making snap descions, impluse purchases or start to suffer decision paralysis (where you just can’t decide).

So why am I telling you this? Well as new parents you are literally having to make 100s of decisions constantly, all day, every day. When to feed the baby, when to change the baby, why is baby crying? Do they need burbing? Are they over tired? Do I have enough nappies in the change bag? Does baby need an extra jumper? Do I need an extra jumper? … I could go on, but you get the idea. ALL DAY, EVERYDAY!!

That constant mental tax makes it really hard to make good decisions about things like what what carrier to buy.

It makes it really likely you’ll feel overwhelmed with choice. It makes your more susceptable to “timed” sales offers, or to just buying whatever that celebrity or influencer was gifted. In fact, this phenomeon is the reason companies offer timed sales, offer influencers free gifts – they are using the fact that many of use will be scrolling when we are feeling burnt out and desicion fatigued and thus much more suceptable to just buying without researching or trying first as we usually would. This mental tax can also make it more likely that you experience “decision paralysis” – that feeling where you just can’t decide… and so you don’t get a carrier at all but then maybe feel guilt and worry that you’ve missed your opportunity or left it too late (you haven’t, it is literally never too late).


If this is you – I can help.

I can listen to your needs and work with you to whittle down the choices to the ones that are most likely to suit you. I can ensure you feel confident fitting and using whatever you choose and I can help you check fit for you and baby and assess suitability for you personally so you can be assured whatever you go on to purchase really does fit your needs.

I offer hires so you can try before you buy and really be sure your making a great decision. I offer discounts to anyone who has hired first too, so you won’t lose out by hiring first.

I stock a carefully curated selection of carriers that work for a really wide range of parents and needs to ensure there is choice without too much choice!


If your feeling decision fatigued trying to find the right carrier for your family please do get in touch – I really can help.

-Madeleine


wood bridge cute sitting

Three things I want you to feel when you access one of my services

When book a consultation with me – whether online or in person, whether in my home or yours or both via the magic of Zoom, there are 3 things that I want you to feel. I want you to feel them during your consultation, before it and afterwards. In fact these 3 things are the same things I want anyone accessing any of my services to feel – whether coming to a Sling Clinic, organising a contact free hire or just reaching out for help not sure what form of help they might need. Whatever help you need, when you are accessing any of my services I want you to feel:

1. Safe

I want you to feel safe. Learning to use a baby carrier is a skill and like learning any new skill making mistakes is a very important part of the learning process. But making mistakes in front of someone you’ve only just met is quite hard and can leave you feeling vulnerable, nervous or worried. Which is why I will do everything in my power to make you feel safe – to ensure the learning environment (whether at my home or yours, or at the children’s centre or online via Zoom) is as safe and as conducive to learning as possible. So you feel able to make all the mistakes you need to to acquire the skills you need to be confident and comfortable wearing your baby.

2. Empowered

Knowledge is power. I want to help you find the right option for you, help you make the right choices for you by giving you the knowledge and information and skills to do so.

So often parents ask me to “tell them which one is best”, but everyone is different and you know your body and your baby far far better than I do. I know baby carriers, I have an absolutely huge level of product knowledge and so I can work with you to help you find the right thing for you. I can quickly narrow down the field by listening to your needs, watching you as you try carriers on, watching and noticing what movements are easy for you and which ones are challenging, noticing what fits well and what doesn’t and knowing why it does or doesn’t fit well and thus what else might fit better. And in this way I can quickly hone in exactly what are the best options for you, but I can’t simply tell you. I need to do one better, I need to give you the knowledge so you can be empowered to decide what works for you best and feel confident and comfortable with that decision.

3. Accepted

I want you to feel accepted. For who you are, and wherever you are on your parenthood journey. Whether you are in your PJs because dressing today just didn’t happen, whether you are tear soaked, vom-soaked, whether your hair is unbrushed. Whether you are breast, chest or bottle feeding your baby. Whatever your gender, sexuality, race, whatever the shape or size of your family. Whether you or your child have additional needs that need me to adapt my service to meet those needs. Whether this is your 1st child or your 7th or any number. Whatever any of your parenting choices. Even if your baby screams all the way through the whole consultation. If you’d like to learn more about carrying your child or a child in your care, I want to help. There is zero judgement here, you are welcome, exactly as you are. I will meet you, welcome you exactly as you are. Even if that really is covered in sick and in PJs.

The big question, however, is how do you want to feel when you access my services? And if you have been, how did you feel? Please do leave comments below!

-Madeleine